ABOUT VITANORIX

Built by someone
who's been in your shoes.

Vitanorix was founded by an operator who spent 4 years inside e-commerce and watched great brands lose profit to broken workflows.

THE FOUNDER

Built from the inside out

"I spent 4 years running e-commerce operations — managing inventory, chasing reports, syncing data between tools that refused to talk to each other.

The product was great. The margins were solid. But the operations were held together with spreadsheets and late nights.

I've been in IT since 2019. I'm close to the e-commerce ecosystem. I know the tools, the seasonality, the cash flow pressure, and the 3 AM inventory panic. I built Vitanorix because I lived the problem — and I knew there was a better way."

That insider experience is what makes Vitanorix different from any generalist automation agency. We don't need to study your industry — we already understand your stack, your seasonality, and the specific friction points that slow DTC brands down.

We work exclusively with DTC e-commerce brands. Not because we cannot serve other industries — because we are measurably better when we stay where we know the terrain.

OUR FOCUS

Why we only work with DTC e-commerce brands

We know the stack

Shopify, Meta Ads, Klaviyo, Recharge, Slack — we know how these tools work, where they break, and how to make them talk to each other without your team becoming the API.

We know the seasonality

BFCM prep, Q1 inventory resets, summer slumps — we understand the operational rhythms that define DTC. Our systems are built to handle peak weeks and quiet months alike.

We know the cash flow pressure

Every hour you spend on manual ops is an hour not spent on product, marketing, or growth. We build systems that give you that time back — because we know what it costs when you don't have it.

We know the tools that overpromise

"All-in-one platforms" that do everything poorly. We have seen them all. We build custom systems that do exactly what you need — no more, no less — using the best tool for each job.

OUR STACK

The best tools for the job

We use the same tools that top DTC operators use — not legacy software, not bloated all-in-one platforms.

  • Shopify

    Storefront, orders, inventory, customer data

  • Make (Integromat)

    Complex multi-step automations and logic branching

  • Zapier

    Quick integrations and simple workflow triggers

  • Airtable

    Structured databases, dashboards, and team collaboration

  • Google Sheets

    Live reporting, data feeds, and team-accessible dashboards

  • Slack

    Real-time alerts, approvals, and team notifications

  • Klaviyo

    Email flows, customer segmentation, and revenue reporting

  • Meta Ads API

    Automated ad spend reporting and performance alerts

HOW WE WORK

What we believe

  • Transparency

    You see every system we build, every decision we make, and every hour we save you. No black boxes. No hidden logic.

  • Custom-fit only

    We do not use templates. Every system is designed around your exact workflow, data structure, and edge cases. If it does not fit, we do not build it.

  • Time-first metrics

    We do not report on features delivered. We report on hours saved, errors eliminated, and headcount avoided.

  • Operator empathy

    We have run e-commerce operations. We know the 3 AM inventory panic, the Monday reporting grind, and the tool that promised everything and delivered nothing.

LET'S TALK

Ready to get your operations off your plate?

Book a free 20-minute audit. We'll ask about your stack, your current workflow, and show you exactly what a custom automation system could look like for your brand.

Book a Free Audit

No commitment. No agency jargon. Just a real conversation.