The Situation
TSplus handles a significant volume of inbound leads through their website — prospects filling out contact forms, demo requests, and sales inquiries. Before this project, every single submission was routed to a shared email inbox.
The problem: a person had to open each email, read it, and manually copy the information into HubSpot. This created a bottleneck at the top of the sales funnel — leads sat in inboxes instead of CRM pipelines, response times suffered, and the risk of duplicates or missed entries was constant.
What We Built
A real-time lead capture automation that intercepts form submissions as they happen and pushes them directly into HubSpot as structured CRM contacts and deals — no inbox, no manual copy-paste.
The system was built around a lightweight Cloudflare Worker that sits between the website forms and HubSpot’s API:
- Form interception — the worker captures submission payloads the moment a prospect hits submit
- Lead routing logic — submissions are categorized by type (Sales vs. Demo request) and routed to the appropriate HubSpot pipeline
- HubSpot API integration — contacts and associated deal records are created automatically with all relevant fields mapped
- Error handling — failed submissions are caught and logged so nothing falls through the cracks
The Results
- The manual data entry process was fully eliminated
- Leads now appear in HubSpot within seconds of a form submission
- The sales team works from a clean, up-to-date CRM instead of a cluttered inbox
- The pipeline scales to handle any volume of inbound leads with no additional overhead
TSplus went from a bottlenecked, human-dependent intake process to a reliable automated pipeline that feeds the CRM in real time.
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